SAT, SEP 7 @7:00 pm
Puja Arora is a passionate entrepreneur and a devout lover of fashion and style. Her eye for fashion, style, and elegance was evident when, as a child, she would advise her tailor on styles and cuts and would always have things custom made for her based on her input on fabrics, designs, cuts and style; this was her first informal foray into the world of fashion designing.
Originally a student of Marketing, Puja worked in the field during the start of her career. In January 2012 she followed the voice of her heart to follow her passion and launched the Label “Anoushkriti” in New Delhi India.
Anoushkriti found success within the Indian market in the US and Puja is now debuting a new western clothing line under the Label “Studio Ivey” during NYFW hiTechMODA Season 2.
Her collection has unique fusion styles where she combines innovative use of pure fabrics including handmade, hand-printed, and woven from different parts of India (depicting rich traditional and cultural heritage) with latest western cuts, styles, and trends, to bring out best of both worlds into a single garment.
Her designs are embellished with exquisite hand embroideries, applique work, and block printing.