Latiya Gholar a Chicago, IL native, started her Fashion Design career after relocating to Sacramento,CA. She graduated in 2010 with a BFA in fashion design & marketing from IADT- Sacramento.
After her religious conversion to Islam in 2008, Latiya became fascinated with covered fashion. In which she created a hybrid collection of traditional apparel fused with an american style, known as American Umma.
Latiya thrives to create and promote morality in her collections of dope covered apparel. This line is
inspired by making covered clothing more fashionable, it's a lifestyle brand for the
modern modest fashion community. In May of 2013, the designer started a non-profit fashion design school for the community of Sacramento, promoting knowledge and skills of fashion.
D4D teaches fashion design, upcycling, styling and production within the school systems, including producing a fashion show. She firmly believes in investing n her community. Latiya currently resides in Sacramento, California with her family.