NYFW FASHION Events
SEASON 2
September 6 & 7, 2019
The Paradigm Shift
Fashion
meets
technology
How will technology create and implement new systems that will bridge the gap and reinvent the platform of the Outdated Fashion Industry?
We represent the
FUTURE OF FASHION
and it’s closer than you think!
OUR PURPOSE
Our mission is to inspire, empower, discover and encourage fashion talent worldwide
From established designers, indie designers, and small manufacturers to fashion consumers, we plan to democratize them all by making the fashion industry simple, easy, and accessible to everyone
OUR VENUE
Located in the heart of Times Square, our unique state-of-the-art, private event space features three rooms of varying sizes, fully integrated audio-visual systems, high speed Wi-Fi, and multiple digital branding opportunities THAT INCLUDES a massive 40’, fully customizable, LED wall!
OUR STAGE
Our Models and Designers will grace the 8’ wide, 60’ runway in the Exclusive private event space, with a seating capacity of 350 people.
OUR Quality
hiTechMODA events are par excellence, professionally produced events providing an opportunity to designers and models looking to showcase their collections and talent on the runway during NYFW.
OUR
DEMOGRAPHICS
Our primary market
Female
25 – 55 years of age
Middle to Upper Income
On the east coast of the united states
Our International Markets include
Mexico & Latin America
Australia
And Growing!
DEMAND FOR
EXPOSURE
Most designers at NYFW spend upwards of $100,000 per show. With costs escalating and the need for runway events to showcase designers, the demand for independent public fashion shows arose. These shows have filled an accessibility void and have done so to sold-out crowds, and at an average ticket price of $35.
hiTechMODA’s September 2018 show met these needs, with our models being scouted by agencies directly from the runway, and with our designers making connections within the industry, creating opportunities to increase exposure and sales.
DESIGNER
REQUIREMENTS
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Collections must be ready-to-wear or couture (all designs must be approved by hiTechMODA).
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Each collection must represent the season of the show which is current merchandise.
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The designer collection must be ready 15 days prior to hiTechMODA event
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Up to 20 looks (see details in designer registration)
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Designers can opt for up to 20 looks for an additional registration cost
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Designer collections must represent hiTechMODA current season (Spring/Summer or Fall/Winter)
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Designer Sustainable Fashion must meet at least one of the seven "Sustainable Fashion" criteria
WE PROVIDE
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Large Main Runway Stage
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8’ Wide and Over 48’ Long Runway
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Video Wall, Lighting, Audio, and More
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Professional Photos Per Look
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Raw Video of the Show
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Full Show Production
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Full Backstage Management
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Backstage Director, Dressers, and Show Director
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Racks, steamers/iron
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Model Casting
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hiTechMODA styling team and back-of-house coordinator with dressers
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Full Service hair/makeup
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Limited Pop Up Shop Opportunities
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Live Streaming
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Media Pit
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Exclusive Discounted Room Block
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Your Logo on the Step and Repeat
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VIP Cocktail Party (details listed in welcome package)
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PR for retailer/buyers and press invitations
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Pre-event press release
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Front of house for ushered seating
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hiTechMODA open call casted models
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Models coordinator to assist with agencies
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Inclusion in the hiTechMODA website (with link to designer’s website) for exposure to press, media, buyers, bloggers, stylists and influencers
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Publishing opportunities with hiTechMODA Fashion Magazine and FWO
OUR PRICING
Four Great Events
Friday Show - $3,500
6-7PM - Cocktail Mixer
7:30PM - Premiere Couture
&
Fantasy Couture
Saturday - NOON - PRIVATE SHOWS - $1,600
Organizations with Sponsoring Designer/Boutique
Children's Fashion
Saturday - 4PM - Sustainability Fashion - $2,000
Saturday 7PM
Couture/High-end Fashion - $3,000
Emerging Designers - $800-$1,500
ACCESSORY DESIGNERS - Up to 16 pieces - $1,600
(Paired with designer by our curator)
Installment Payments Available - Final Payment Required by August 1
APPLICATION
PROCESS
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Complete online application - non-refundable $25 fee applies (applicant will receive on screen message that the application has been received by our system)
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hiTechMODA considers all applications submitted
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Key factors for design consideration: Workmanship, Style, Creativity
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hiTechMODA approval team will review application and respond, usually within seven business days
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If application is approved, applicant will be sent an invitation email to showcase their collection in either NYC or London, or both, within seven business days
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Upon completion of registration (and payment or payment arrangements) registrant will receive a hiTechMODA Designer's welcome email with additional event information and an agreement that must be signed and returned
GENERAL
SHOW FLOW
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Runway events are organized into one or two days, with one to three shows per day
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The runway presentations for each show typically consist of ten to twelve designers
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Each designer may have HMU look (beauty looks) based on their beauty mood board. Mood board must be submitted to New York Make-up Academy (Claire Perez), Beauty Coordinator, prior to show
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Any elaborate HMU must be approved by the Beauty Coordinator
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Each designer’s runway show is approximately fifteen (15) minutes
INDUSTRY FACTS
FACT: NEW YORK FASHION WEEK BROUGHT MORE REVENUE INTO NEW YORK CITY THAN THE SUPERBOWL & U.S. OPEN
230,000 people attend fashion shows every year.
--The Cut,
January 20, 2018
NYFW made New York City $900 million dollars last year in revenue, including revenue of $547 million directly earned from visitors’ expenses; i.e hotel stays, restaurant meals and cab rides.
--WWD, February 2017
2018 SHOW REVIEWS
Jonellyn O. ~ Excellent production. Amazing designers. A truly upscale event.
Sandra L. ~ 5 Stars - Innovative and helping move fashion industry forward!
Egypt Ufele ~ Designer ~ I recommend hiTechMODA. Very professional company!
Corey M. ~ Great entertainers. Well put together!
THE MOST ANTICIPATED
EVENT OF THE SEASON
IS BACK ...
...AT THE VENUE OF A LIFETIME
Presented By
PL Enterprises NYC
hiTechMODA Fashion Magazine
FEATURED SPONSORS
Runway the Real Way
New York Makeup Academy
Artistic Design Services
EVENTS
Model Ambassador Contest
HIGHLIGHTS
Exotic Fashion Show Location
Inclusive Catwalk
Runway Rentals
YOUR
OPPORTUNITY
Accessibility is what we are all about!
hiTechMODA presents collections from apparel brands on the runway or fashion event. Designers must submit an application in advance, and include sample photos as noted on the application. Upon approval, hiTechMODA will send a welcome email.
To ensure a smooth and trouble-free show, designers must agree to abide by the rules and regulations of hiTechMODA advisory board and board of directors.
